Sinnergiak Social Innovation will be heading an interregional Transcreativa project with the aim of boosting the creation of jobs for young people in the cultural and creative industries. It also aims to establish good European practices for this sector, so that it is able to combine economic development, technology transfer and social cohesion.
The Transcreativa project, which was presented to the public on the 30th of November in Donostia-San Sebastian, was recently approved at the SUDOE call for the European Union’s Interreg Programme and it brings together partners from France, Portugal and a Basque consortium, in which Sinnergiak has partners such as Tecnalia and the Capital of Culture Donostia – San Sebastian 2016.
The Transcreativa project was presented to the public in the Auditorium of the Santamaría building on the Ibaeta Campus in San Sebastian. The event was open to anyone who was interested and, in addition to the project, the Interreg programme and a number of cases of social innovation from the cultural and creative industries was presented. At 11:30 an interactive workshop was held for anyone who wanted to learn more about the project. The European authorities selected the Transcreativa project, headed by Sinnergiak Social Innovation, from the projects chosen at the SUDOE call for the Interreg project. Transcreativa is a European project for the creation of jobs for young people in the cultural and creative industries. The project that was selected brings together partners from the Aquitaine region (France) and Coimbra (Portugal) and representatives from the Basque Country which, in addition to Sinnergiak, include Tecnalia and the Capital of Culture Donostia – San Sebastian 2016. The BEM-Bordeaux Management School, ESTIA (École Supérieure des Technologies Industrielles) and ANTIC-Agence Pays Basque NTIC are representing Aquitaine. The Portuguese members of the consortium are the IPN-Pedro Nunes Institute of Coimbra, Coimbra City Hall and the University of Coimbra. The overall objective of the TRANSCREATIVA project is to establish good European practices for the cultural and creative industries in the SUDOE area, so that they are able to combine economic development (technology transfer) with social cohesion (the young unemployed). The cultural and creative industries mean those industries that combine the creation, production and marketing of intangible creative content, which may take the form of goods or services. They are based on creativity (individual and collective) and have the potential to create wealth and employment through a combination of talent, technology and clustering. The cultural and creative industries include: design, advertising, architecture, crafts, fashion, audiovisual media (cinema, video, television, etc.), videogames, music, performing arts, cultural heritage and publications. To date this is a sector that has remained “hidden” from the statistics and innovation policies, and yet it has huge potential for regional development.
Among the most significant results, it is expected that after 26 months Transcreativa will have had the following impacts:
– The creation of regional creative clusters and a virtual hub as an interregional innovation cluster that will bring together young people, companies, institutions, universities and agents of technology.
– Transfer of technology that makes it possible to improve the competitiveness of the cultural and creative industries.
– The training of young people in emerging skills.
– The creation of new technology-based companies and creative cooperatives.
– Dissemination of the project as a good European practice for regional development and social cohesion.
– Public policy recommendations to promote the cultural and creative industries as an innovative, job-creating sector